Entertainment Celebrity
  • Facebook
    Facebook
  • Twitter
    Twitter
  • Pinterest
    Pinterest
  • +
  • Linkedin
    Linkedin
  • WhatsApp
    WhatsApp
  • Email
    Email
SHARE THIS
  • Facebook
    Facebook
  • Twitter
    Twitter
  • Pinterest
    Pinterest
  • Linkedin
    Linkedin
  • WhatsApp
    WhatsApp
  • Email
    Email

As you probably know (whether you want to or not), author E.L. James recently released her new novel “Grey,” which is “Fifty Shades of Grey” written from Christian Grey’s point of view. It is, perhaps predictably, kind of crazy. It is also, very predictably, a huge best-seller already, selling more than a million copies in its first four days.

In an attempt to capitalize on the book’s early success, the official “Fifty Shades” Twitter account partnered with Twitter books to do a Q&A with James’s fans on Monday under the hashtag #AskELJames.

#AskELJames soon began trending worldwide on Twitter, and the organizers were probably hoping the fan questions submitted would go something like this:

But this is the Internet, where nothing goes exactly as planned. And given the dark and controversial reputation of the “Fifty Shades” franchise, it wasn’t long before #AskELJames began to backfire in some pretty spectacular ways. Users took the opportunity to accuse James and “Fifty Shades” of perpetuating abuse and rape culture.

 

This isn’t the first time a hashtag has backfired this badly. In November 2014, Bill Cosby’s Twitter account directed users to a Cosby meme generator. Almost immediately, the generator was used to draw attention to the rape allegations against the comedian, and the widget was quickly removed from the web. It just goes to show that before you promote something, really consider your audience.