French’s ketchup is doing what no condiment has done before.
First, it brought Heinz to its knees by resuming operations in Leamington, Ont. Then, Queen’s Park adopted it as its official ketchup of choice. Soon, even people’s Facebook posts about French’s ketchup were going viral.
Loblaws almost–almost–derailed the movement by threatening to remove French’s from its shelves earlier this month, but Canadians became so furious that the company reversed its decision in less than 24 hours.
Now, French’s has conquered another area of the Canadian market: A&W restaurants.
The burger chain says that it has been “collaborating” with French’s for more than six months, and the two companies have finally reached a deal that will see only condiments made by the brand served in its restaurants.
“A&W is proud to announce that it will be the first national restaurant to serve French’s Tomato Ketchup and Classic Yellow Mustard in all of its restaurants across Canada,” the company said in a statement, adding that both products are made with “100 per cent Canadian tomatoes and 100 per cent Canadian mustard seeds.”
It is worth noting, however, that French’s is an American brand. A&W, while founded in Canada, was sold to Unilever (another American company) in 1972. Still, their loyalty to Canadian products is worth appreciating.
So, to recap: French’s has put a dent in condiment juggernaut Heinz, won the hearts of Canadians everywhere, infiltrated our political institutions and reversed the decision of the largest grocery chain in our country. Which leaves us with the only one question:
How are you feeling about Leamington now, Heinz?
We also taste-tested Heinz ketchup against French’s so that you don’t have to. Check out the results below!