Things between Taylor Swift, Scooter Braun and Scott Borchetta have certainly taken a turn. That’s not so say things were ever particularly rosy; tensions have always been high, but the situation is currently at DEFCON 1989, and Braun is ready to put a pin in it.
The record executive was at the 2019 Entertainment Industry Conference on Thursday where he broke his silence on the Big Machine Records drama. In a nutshell, he’s ready for it to be over. “I just think we live in a time of toxic division, and of people thinking that social media is the appropriate place to air out on each other and not have conversations,” he said, according to Us Weekly. “If that means that I’ve got to be the bad guy longer, I’ll be the bad guy longer, but I’m not going to participate.”
Taylor Swift takes aim at Scott Borchetta and Scooter Braun…again
This comes following news that Swift’s more rabid fans have been sending death threats to the Big Machine Records offices — not just to Braun and Borchetta, but to their employees as well. TMZ also reported that Scooter’s wife and their children were targeted, and his office in Nashville had to be shut down because some of the threats were intense and authorities were taking it all very seriously. But things haven’t improved in the ensuing days and the death threats have continued. So Braun took to Instagram to further plead with Swift, not as a record exec but a concerned husband and father who just wants to resolve this.
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As he mentioned in his lengthy post, Taylor’s former record label — which is under Scooter and Scott’s control — gave the greenlight for the “Lover” singer to perform all her old tracks at the AMAs. That came days after Taylor took to social media to let her fans know how she was being mistreated by Big Machine — something Braun and Borchetta have denied.
Braun obviously doesn’t want to engage — publicly, at least; he’s a businessman who believes this is the kind of meeting that should be held behind closed doors. But is Taylor really unwilling to have a private sit-down with Scooter and Scott? If the information passed to Braun is correct and Swift is working this as a narrative to play out in her favour, then a conversation might never happen. But that’s not the Taylor we know. In spite of everything that has happened with her music and Big Machine, even she, who has been very vocal about being bullied, has to acknowledge what’s going on and that things have gotten out of hand. And if that means in a private meeting, so be it. Obviously it wouldn’t be Taylor, Scooter and Scott in a room; that would only result in more he said/she said. But if both sides could come together and hash out their beef and work out an agreement that satisfies everyone, then they can be done with it and this awfulness can come to an end.