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Now here’s a little story we’ve got to tell, about one badass dude you know so well. His name is Adam Horovitz but many of you might better know him as Ad-Rock, rapper and member of hip-hop group Beastie Boys. Not only is he a groundbreaking musician, but he’s also a budding footwear designer. Horowitz teamed up with Los Angeles vegan shoes and apparel company Keep on sneakers that benefit Planned Parenthood.

“Given the outcome of our current election, it’s gonna get a lot colder before we can feel that summer sun again. So I collaborated with my friend Una [Kim, founder] of Keep shoes not just because I wanted warm sneaks, but because I support small business. I support women run business. I support Asian-American run business.”

He continued: “Net proceeds of this shoe will be donated to Planned Parenthood because I support a woman’s right to choose and feel that women should not be punished for making decisions about their own lives and bodies. If you have similar beliefs, you might wanna grab a pair. Or, if you simply support fresh styles, then you too can be part of what peeps in Keeps are doing.”

Keep
Keep

The Keep x Ad-Rock Ramos is a black midtop meant to keep your tootsies dry and warm in the winter thanks to the synthetic shearling lining, the quilted, down-filled nylon ankle and its water-resistant, condura nylon body. The pink Horowitz accent and bungee laces make it the perfect winter shoe, though black laces are included for those who want to keep a lower profile.

The sneakers are available for pre-order now for women and men, and will be shipped out in February 2017. Admittedly, it’s not the prettiest shoe on the rack but that’s not the point. The cause is what’s key, and at a modest $97 a pair, more than decent for a celeb shoe, why wouldn’t you help?