We don’t call her Queen for nothing. Beyoncé is perfect and amazing, so much so that the superstar has been named the most influential celebrity on Instagram. No surprise. But what we had zero clue about is that each of her posts are worth more than $1 million each. That’s right, a photo of Bey is a damn moneymaker, according to a social media research firm.
D’Marie Analytics estimated the figure, based on factors including number of followers, post reach, engagement and click rate. Her value as a social media personality is pretty impressive considering she’s only (ha, only) the 22nd most followed person online.
Queen B’s influence was made pretty damn clear in February when she announced the news that she and Jay Z were expecting twins. Her post quickly became Instagram’s most-liked post ever, garnering a staggering 10.8 million likes from her 98 million followers. So. Many. Millions.
The New York Post points to Beyoncé’s authenticity and how she manages to convey it to her fans as the reason for her success. “Her limited release of exclusive, curated content … causes such frenzy from her audience,” says Frank Spadafora, chief executive of D’Marie Analytics. “These days, less really is more.”
Spadafora did add that Beyoncé’s “been more consistent about posting in the past two months than before,” which might be why she’s added nearly six million followers to her Instagram, Facebook and Twitter pages.
Hmm, wonder what Bey’s social media stock was worth five years ago, when Pepsi paid her a reported $50 million for endorsements.
Ka-ching! Brilliant marketing for Pepsi: their can with three images of Beyoncé , Andy Warhol-style. Pepsi’s latest celebrity-endorsed ad might be experiencing all kinds of backlash but back in 2012, the pop brand probably got their money’s worth.
Now every time you go to like one of Bey’s posts, you’ll think of how much money she makes. Her most recent Instagram post, as of while we’re writing this, was a video of herself singing her 2015 song Die With You to mark her ninth wedding anniversary with Jay. Love. Now that’s worth a like, right?