It looks like coffee won’t be the only thing Starbucks fans will be lining up for next year.
The chain is set to launch an evening menu of wine, beer and tapas at its locations in Toronto and other major Canadian cities by the end of 2015. In fact, Starbucks Canada senior communications manager Cathy Suppa told CTV News that the company is planning a complete revamp for its locations across the country.
Motivated by flat-lining coffee sales, Starbucks will begin an aggressive push into different markets to diversify sales. So while your Venti cup of joe is still going to be the store’s main focus, the coffee chain is eyeing higher quality, locally sourced food as well as launching alternative services. Here are some of the changes you’ll likely start seeing at a location near you:
- An evening menu featuring things like bacon-wrapped dates, parmesan-crusted chicken skewers, flatbreads, olives, nuts and cheese
- The sale of beer and wine
- The option to have your drinks carbonated (Think SodaStream)
- A Starbucks delivery service (It will be tested in the U.S. this summer before being brought over here)
- More drive-thrus
- Mobile pay-and-order app that allows customers to bypass lines
- A new line of warm pastries called La Boulange (which will include grilled cheese, soups, ham and cheese croissants, etc.)
- New express stores that feature limited offerings and are made out of used shipping containers (we’re not kidding)
Many of these ideas, which have already been implemented south of the border, have been a huge success in major U.S. cities, according to Suppa. The idea to sell beer and wine, meanwhile, is being done primarily to attract women, and offer them an alternative to the bar scene.
Personally though, we’re just excited to have coffee delivered to our door.