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Everyone is familiar with the iconic Birkenstock sandal, but the German company is headed in a whole other direction with their latest venture. The brand is delving into the world of beauty by offering consumers an all-natural skincare line.

It may seem weird that a shoe company is launching a skincare line but there’s more to Birkenstock than meets the eye. What brings the footwear company to beauty is a key ingredient found within oak cork, the material used on the sole of all of the brand’s footwear. The company have obviously been working with cork for years, but scientists have only recently discovered that “the natural extract, obtained from the outer layers of cork oak, possesses highly effective anti-aging properties,” says Birkenstock. “The multi-active cork oak complex that was developed as a result reduces skin redness, stimulates collagen formation and is effective against free radicals.”

The products will include cleansers, moisturizers, serums, oils, lip balm, shower gel and exfoliators. Notably, the entire line is cruelty free, vegan and the brand will use renewable raw materials for packaging to be eco-friendly.

Birkenstock have also made five different categories to choose from, depending on your skin type: Natural Moisture for freshness and elasticity, Natural Shapes for deep cleansing and intensive care, Natural Age Control to smooth and lift, Natural Freshness for purity and energizing freshness without drying the skin, and Natural Man which “has been specifically developed for men’s daily care needs.”

Of course, they also have a range called Natural Comfort, which has been formulated specifically for feet and hands to provide “freshness, moisture and intense care.” We imagine this comfort would be optimally matched with your trusty pair of Birks.

The products won’t be launching until this fall but can be previewed online here.

A post shared by Olga Datsenko (@anty777) on