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You likely can’t remember a time when the Internet wasn’t an all-consuming presence in your life.

We do everything here – from banking to shopping to dating. But in 1994, Katie Couric and Bryant Gumbel (along with so many others) didn’t even know how to say the “@” symbol in an e-mail address, and there’s video in the Today vault to prove it. Gumbel’s most famous, quotable takeaway from this early Internet conversation? “What is Internet, anyway?” Oh, Bryant…

Cut to today: Couric has a Twitter account (and 1.21 million followers), and Gumbel’s on Facebook. But even if you have a firm grasp of hashtags and trending topics, there’s still an ever-changing market of technology that’s bound to stump even the most savvy techies.

And that’s why the duo is back – just in time for the Super Bowl – poking fun at themselves (so we don’t have to) in an ad for BMW’s new electric car, the i3.

today-show

Instead of “What is Internet?” the pair asks, “What is an i3?” Hilarity (and some irksome references to “twerking”) ensue. Check out the new ad above!

Watch ALL the big-game ads – old and new – and share your favourites (or least favourite) on Hubub! Join the conversation now.