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Be honest, how many times have you fibbed on social media? You know, said you were at some super chic party when in fact you were in your friend’s basement or posted a picture of your “going out outfit,” knowing full well that you’re not planning on leaving your bed for the night? Most of us have probably done it in some way at least once, but (formerly Lil’) Bow Wow–who likes to now go by Shad Moss–took his lies a little too far and people caught on.

A few days ago, the actor posted this picture on Instagram:

The picture isn’t even that out-of-this-world extraordinary, but we guess enough people were suspicious of Bow Wow’s bragging antics and got to digging. Soon enough, they found out that he’d just stolen the picture from a transportation company’s website. Sad, we know. To make things worse, someone was ON the same flight as Bow Wow a.k.a. he totally wasn’t on some private jet.

Yes, we’re suffering from second hand embarrassment, but the internet’s not done yet. Once news spread, the hashtag #BowWowChallenge got going. All one had to do was post a suspect picture of themselves doing/participating in something extravagant, amazing and not-quite true.

Here we go:

So, what exactly is Bow Wow saying about all of this? Apparently, “there’s a method to my madness.” OK, Bow Wow. OK.