Britney Spears has been through a few fashion phases — some more questionable than others — but no matter what she’s wearing, the 36-year-old has always brought her trademark brand of pop-playfulness to the mix. Now, the entertainer is going back to her roots, starring in Kenzo’s newest campaign, La Collection Momento N°2.
The latest from Kenzo, a French luxury label with Japanese influences, draws inspo from the ’80s and uses Britney to model the collection.
Currently, all of the clothing that Brit Brit has been seen sporting in the photos, as well as a handful of additional items, is available for sale online. Prices range from $185 CAD for a denim baseball cap with embroidered logo to $875 CAD for a pair of denim overalls, with loads of other items like totes, fanny packs, hoodies and tee-shirts that fall in between. As to be expected, everything has that bubbly and bright look that Kenzo is known for.
“Britney Spears is an icon. She’s up there with Michael and Madonna. Growing up, she is also synonymous with denim with me. When her and Justin came out in their denim outfits, that is like an iconic look,” Humberto Leon, one of Kenzo’s creative directors, said in a release.
This limited-edition green crop top that Britney wore in one of the shots is sure to be a hot-ticket item. Has the pop star kept her belly ring since the ’90s, or did she bring it back specifically for Kenzo’s throw-back? Either way, we’re digging it.
The entire campaign was shot in the streets of Los Angeles, which Brit admits was a bit out of the ordinary for her. “We had fun on set, even though it was a bit weird for me at first. I am used to shooting in a studio or a small space, and this was on the street. We were out there and I had really promiscuous clothes on, which felt odd, but, of course, on film it turned out to be really cool,” she told Vogue. Interestingly enough, the style icon has actually scaled back her fashion risks these days. “I think when I was younger I took so many risks and really went for it. There was no planning what I wore, and it was like, okay, I am just going to put on the most outrageous thing. I think as a mother you hold back from that out of fear of embarrassing your kids and out of respect for them,” she reveals to the magazine.
Not to say she doesn’t appreciate a little experimentation. “There is something very courageous about the younger generation just wearing whatever they want all the time, but I don’t know if I could do it at this point. I think I would go and hide under a rug or something, because I’ve been dressing a certain way the past 15 years and I wouldn’t know how to react to a big change.”
Leading up to the Britney announcement, Kenzo teased the new campaign with cryptic videos and images that showed a mysterious blonde with her face covered by a mane of long golden locks.
But we should’ve known all along: it’s Britney, b*!ch!
Will you be picking up any of the latest Kenzo collection?