Well we didn’t exactly see it coming, but it sure figures – pop icon Britney Spears has just announced she’ll be joining the likes of Oprah Winfrey, Gwyneth Paltrow and Reese Witherspoon by launching her own eponymously named lifestyle brand.
Working in collaboration with retail branding company Epic Rights, the Britney Spears Lifestyle program will feature hair care, as well as accessories, fashion merch, exercise gear, accessories, and electronics, with the full collection expected to drop next spring.
The lady herself, speaking to WWD, said that she was “excited to collaborate with Epic Rights to create a new contemporary lifestyle collection,” with manager Larry Rudolph chiming in, “We see this new lifestyle collection as Britney’s next step in connecting with her legions of loyal fans around the globe. Sharing her style and fashion sense through products she has developed is a testament to her authenticity as well as her commitment to and appreciation of the fans that have made it all possible.”
There’s no doubt this is the perfect moment for the popstar and recently GLAAD Vanguard-awarded star to capitalize on her fashion maven status – she recently became the latest face of Kenzo, to say nothing of her 24 successful perfume releases in collaboration with Elizabeth Arden.
And for the mega-fans among us, Brit has recently been taking to her Insta account to provide a glimpse of her homemade fashion shows, catwalking for the camera, and looking like she’s having a damn good time doing it, too:
Given she’s no stranger to business success in the worlds of beauty and fashion, as well as a proven influencer, we’re all kinds of excited to see what style tricks Brit has up her sleeve. But while some more well-known lifestyle gurus, including Gwyneth Paltrow (Goop), Jessica Alba (Honest Company) and more recently Reese Witherspoon (Draper James) built their brands on the backs of well-established entertainment careers, others have proven even a bankable name is no guarantee of successfully expanding your empire – just ask Blake Lively, who shuttered the doors on her venture Preserve after just a year in business. Though if Britney’s current longevity is anything to go by, girl has nothing to worry about.