Log into Twitter, and you might notice that #BoyWithLuv is trending worldwide with millions of tweets and no signs of slowing down. That’s because K-pop superstars BTS just released the video for new single, “Boy With Luv,” featuring Halsey, which already has over 30 million views. And it’s only been up for seven hours.
BTS is no stranger to social media mania, of course. Not only do they have a casual 17 million subscribers on YouTube, but their fans, united under the moniker #BTSArmy, have produced levels of fandom that have been compared to Beatlemania. But, the Beatles fans in the ‘60s didn’t have Twitter.
OMG! Just speechless for every single moment of this comeback. Words are poor! Spectacular! Miraculous! The best EVER! Shivers running down my spine, tears of gratitude, happiness and joy running down my eyes! My soul has wings! Thank you! We love you👑
💙🇬🇷@BTS_twt #BoyWithLuv pic.twitter.com/PMxjCe1L13
— Michaela Manolaki 💜 BTS 👑💜 #PERSONA 💜💎 (@MichaelaVasso) April 12, 2019
— BTStuspatronesRMbiased🇦🇷🐨❤ (@BMbiased) April 12, 2019
— Fallen Angel 💗 (@KTHdatabase) April 12, 2019
The #BTSArmy has been buzzing ever since the band’s new EP, Map of the Soul: Persona, was announced earlier this week and they started teasing the video for “Boy With Luv.” The song is a bit of a throwback to BTS’s album from 2014, which featured a track called “Boy In Luv.”
As for the “Boy With Luv” video, it’s a candy-hued feast for the eyes, with the band’s seven members’ usual matching ensembles, killer dance moves and tons of finger hearts. Both the song and the video are a celebration of being in love and about finding joy in life’s smaller moments.
If you want more from the BTS boys, good news: the group is Saturday Night Live’s musical guest this weekend. Fingers crossed for a Halsey appearance, too!
Emma Stone hosts the show this week with musical guest @BTS_twt!
— Saturday Night Live – SNL (@nbcsnl) April 11, 2019