A new ad from Burger King is going to wreck you, and not because you ate one Whopper more than you needed to.
The fast food chain has teamed up with anti-bullying organization NoBully.Org to show how people respond differently to a teenager being bullied versus their hamburger being bullied.
The advertisement opens with sobering numbers and examples of slurs, including the statistic that 30 per cent of kids around the world deal with bullying and cyber bullying. Students are interviewed and attempt to explain why it’s hard to speak up in cases of bullying, saying that it’s often easier just to go along with it, rather than have the threatening behaviour turned on them.
The ad then switches locations to a Burger King, where bystander complacency is evident. In the video, a group of actors play teens who are bullying their friend in a crowded Burger King and the reactions, or lack thereof, are alarming.
In the new three-minute ad, customers look on as a young boy is bullied by his classmates. Customers appear shocked as the young boy is pushed and berated in public. In a restaurant full of people, only two customers intervene, with hidden cameras capturing the two adults checking on the young boy and telling his friends to back off.
On the other hand, 95 per cent of the customers in the restaurant complained about their ‘bullied’ Whopper Jr.
The hamburgers were punched in the assembly line and served to customers in a mushy mess. When customers complained about their food, the manager explained that they must have ordered a ‘bullied’ Whopper Jr., with the point being made that more people were willing to stand up for their hamburger than they were for another person.
The powerful new ad is in support of National Bullying Prevention Month and definitely gets its message across.