In the cutthroat ’80s, a surefire way to impress in any boardroom was a crisp Armani suit and a premium-stock business card with edges so sharp your corporate rivals needed a Band-Aid just to hold it.
Just watch Patrick Bateman’s bitter reaction in American Psycho when a fellow stockbroker presents a card that’s way cooler than his (raised lettering! Nimbus font!) and you’ll get the gist.
Today, “Let me give you my card” is still a universal way to schmooze, but it seems even this timeless business tool could be going the way of the Dodo bird.
A team of developers in Spokane, Washington has invented the techiest way to get noticed with something called the swivelCard. Yes, it’s made from a hefty stock of paper but it’s also got an embedded USB that you can fill up with video, images, music, websites and presentations. And if that isn’t enough, you can track who’s accessed your information, and even update it remotely.
The people at swivelCard are definitely on to something — they’ve more than quadrupled their $10,000 Kickstarter goal — but it doesn’t come cheap. The $259 price tag will get you a mere 200 cards ($419 if you want to customize the design).
Sure, a high-tech card like this will give you some cred but at two bucks a pop you might start to question whether the person at the other end of the handshake is “card-worthy”. But hold this card of the future up to a mass-produced slip of paper from your local copy shop and it’s no contest.
Patrick Bateman would most certainly approve.