Gisele Bündchen is a stunning woman, yes, but she’s much more than a pretty face. She pioneered the horse walk, she’s been credited by Vogue for putting an end to the heroin chic era of modelling, and in 2012, she was at the top of the Forbes list for top-earning models. And now Taschen is putting out a coffee table book called “Gisele” and it costs $922.
That’s a lot of money. But what’s inside? Well, first of all, there are only 1,000 copies. So, if you’re into super-exclusive books you’ll maybe look at once, then this is for you. There’s also 300 photographs, and tributes from her closest friends. But again, it costs nearly $1,000, it’s mostly pictures and you will probably only look at it once before you put it in a stack on your table.
So, who is buying these books? Blake Lively?
It’s just a very high sum, considering Tom Ford’s coffee table book is equally dense and large, and full of photographs, and only costs … $131. Sure, there are 100 less photos in it, but still…
Who is spending $922 on a book? Gwyneth Paltrow?
It’s not the only expensive coffee table book release of the year, though. David Bowie‘s book, The Rise of David Bowie, 1972–1973, is also on the way. There will only be 1,972 copies, and each will cost $1,317. For a coffee table book. For a coffee table book that you may thoughtlessly use as a coaster from time to time. Okay, it’s admittedly quite pretty, but, again, it’s a coffee table book.
Who is spending $1,317 on a book? Martha Stewart?
The concept of a book that costs more than a mortgage payment isn’t totally new, but usually such high price tags are attributed to first editions – not glorified picture books. When flipping through the pages of these modern luxuries, does a person need to wear gloves and do so in a temperature-controlled environment that is free of all known pathogens and free radicals? If it is exposed to harsh, overhead neon lights, is the experience less enjoyable?
We don’t know the answers to these questions, because these are books, with mostly pictures, that cost around $1,000.