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Perceptions of beauty are all over the place these days, and for good reason. “Heroin chic,” while considerably popular in the ’90s, doesn’t have the same weight it used to. Sure, there are models who are stick thin on runways around the world, but things are changing: Paris has banned super-skinny models; an 18-year-old girl with Down syndrome and a size-22 woman are both being lauded as the next wave of models; and trans women have appeared on the cover of Time and, most recently, Vanity Fair.

So, that gives you a bit of reasoning behind the UK’s decision to ban this Saint Laurent for featuring an unhealthily thin model.

And this isn’t the first road block from the ASA for a fashion brand. Back in May, an ad for Miu Miu was banned because it was believed that the brand intentionally sexualized a model who looked like she could be a child (but wasn’t).

What do you think? Are these ad bans going too far? Or do you like that there are groups out there trying to protect you?