A survey ranking countries based on their public perceptions has put Canada in the second-best position, right behind Switzerland. Was it the Swiss chocolate that gave them the edge?
The U.S. News & World Report’s ranking — which was put together by analysts at the University of Pennsylvania’s Wharton School of Business and BAV, a global strategy firm — dove into survey responses from over 21,000 residents throughout 80 countries to determine the best countries overall. While Switzerland and Canada topped the list, Germany, the U.K. and Japan rounded out the top five.
Canada rose to the very top in the quality of life category, which was defined in the survey as: “Beyond the essential ideas of broad access to food and housing, to quality education and health care, to employment that will sustain us, quality of life may also include intangibles such as job security, political stability, individual freedom and environmental quality.”
Some of the other topics in the survey included each country’s level of adventure, citizenship, entrepreneurship, business opportunity and so on, with subcategories drilling down on history, culture, government policy and economics.
But this isn’t the first year that Canada earned the title of being the second best. In fact, this is the third year in a row we’ve earned that honourable spot. That ought to fuel some national pride for another year or so. Canada also earned points for its pleasant climate (um, have you visited in January?) and gorgeous wilderness (no rebuttal there). Unfortunately, we didn’t score so well in the ‘heritage,’ ‘movers’ and ‘adventurer’ categories — what, didn’t our 40 plus national parks offer enough adventure!?
“For the countries that rose to the top of this year’s rankings, it is once again clear that military vigor and economic power are no longer the key determinants to a country’s brand success,” David Sable, the CEO of Y&R Global, said in a statement.
For many of its citizens, Canada placing among the best countries in the world will come as a pleasant, little surprise. And being in second place instead of first… well, that just gives Canadians something to strive for.