When we hear stories about big businesses it always seems to be something bad. Someone is producing clothing in sweat shops, someone is dumping waste into lakes, someone is refusing to recycle because it’s too expensive. It’s not often we get a positive business story, but that’s exactly what The Social Shift is aiming to deliver.
The team consists of twin video producers, Megan and Marie Wright, social activist, Joe Huyer, and videographer, Kevin Courtney. The foursome set off on a cross-Canada journey in an RV to document social enterprise in Canada and raise awareness of it as an alternative way of doing business.
There has been an increasing trend toward social enterprise in Canada and globally. The Social Shift is making a documentary commissioned by an incubator they work for called Common Solutions which invests in and advises new businesses. Megan and Marie had been telling the stories of companies in Halifax through their video production company, but realized that there were far more stories all across Canada that they would love to share. So they set out in an RV to cover the country from West Coast to East.
Social enterprise is basically using commercial strategies to improve social, cultural and environmental well-being. So you essentially use business to save the world. Progress over profit, as the Social Shift website suggests. To get through to people about controversial issues (like climate change), you have to speak their language. Social enterprise speaks the language of big business and hopefully is the business trend of the future.
The team does a couple interviews with businesses, professors, students and other interested parties every day. Out of the 200 social entrepreneurs they had connections for, the Wrights narrowed their list down to about 40-50 (although they tried and failed to get it down to 25). It looks like there’s just too much good happening in Canada. Okay, we guess we’ll take it.
So maybe the future isn’t as bleak as Donald Trump would have us believe (accept for when he’s denying climate change). It looks like with the way business is currently trending, we might just be able to save the world.
Oh yeah, and they’re also really interested in getting Justin Trudeau on board.
Interested in what awesome businesses are working toward a better future for all of us? The Canadian government actually keeps a list of all the social entrepreneurs in the country. Let’s make business great again! (Sorry, too soon?)