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These days, you can’t swing a cat on a red carpet (for obvious reasons) without encountering pelvage. It’s everywhere, most often revealed by a higher-than-high slit. While the term is not new – it was originally coined in response to the ultra low-rise jeans craze – it’s undergone an evolultion of sorts in 2014, thanks to Kendall Jenner’s 2014 MuchMusic Video Awards Fausto Puglisi gown. But before you write it off as a ploy by Gillette, let’s consider the evidence.

pelvage noun \’pel-vij\ the space between a woman’s thigh and hip, especially when it can be easily seen.