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January 30 was Bell Canada’s ninth year running their annual #BellLetsTalk Day campaign where each and every little text, call, video view and tweet with the hashtag leads to five cents donated to Canadian mental health initiatives. To date, the company has donated over $93.4 million to these initiatives and the effort is only getting bigger.

Not only were millions of people using the hashtag to share their stories and support each other on social media, the whole movement got an extra special boost from celebrities doing the same. People like Justin Trudeau, Céline DionEllen DeGeneres, William Shatner and Meghan Trainor used their platforms to raise awareness and smash mental health stigmas one tweet at a time.

Trudeau set the tone with an early tweet and we were off to the races.

Some Canadian celebs like Shatner, Jann Arden and Tessa Virtue spent nearly the entire day tweeting. Hey, the world isn’t going to change itself!

Then things really got rolling.

And it wasn’t just our favourite actors and TV show hosts. Sports teams and players got in on supporting the cause too.

Now what are you doing reading this? Get on Twitter-dot-com and support a great cause!

It’s time we started talking openly about our mental health. Join the conversation on Bell Let’s Talk Day, January 30, and help end the stigma around mental illness. For every text message (not iMessage) sent and mobile or long-distance call made by Bell Canada, Bell Aliant and Bell MTS customers, Bell will donate five cents to Canadian mental health initiatives. The same goes for anyone sending a tweet using #BellLetsTalk, watching the Bell Let’s Talk Day video on Twitter, Instagram, Facebook or Snapchat, or using the Bell Let’s Talk Facebook frame or Snapchat filter. But talking about it is just the first step: Visit letstalk.bell.ca for more ways you can effect change and build awareness around mental health.