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Men have been present in the Instagram beauty world for years now, thanks to influencers like James Charles, Patrick Starrr and Manny Gutierrez. So it kind of makes sense to remind guys that makeup can be for them, too.

Chanel seems to have taken the opportunity to do just that with their new beauty collection, Boy de Chanel. Launching next month in Korea and then landing on their e-comm site in November, the line of three products (foundation, lip balm and eyebrow pencils) in their midnight blue packaging “reaffirms the ever-changing codes of an unchanging vision: beauty is not a matter of gender; it is a matter of style,” according to the brand’s press release.

You might be saying to yourself “but wait – how can it not be a matter of gender if the word ‘boy’ is in the line’s name?” And a few people on the internet would agree with you. FYI Beauty posted about the launch earlier this week, and there were a range of opinions.

👀SNEAK PEEK👀 @chanel.beauty are introducing a line of makeup especially designed for MEN! #BoyDeChanel includes foundation with SPF25, brow pencils and lip balms in it’s debut range 😱😍! ➡️ #ComingSoon ! Makeup for everyone 🌈! I don’t know about you but I’m tempted to try the foundation 😆! What are your thoughts on this? XO UPDATE: UK in November ____________________________________________________________ ukmakeupnews.co.uk – Join our community & stay up to date 📲🇬🇧 UK beauty updates, sneak peeks, restocks & blog. TAG ME in beauty news 😘🇬🇧. 📸 @singles_beauty Thank you for the tip off @highstreetrichboy 🙌💖 #fyibeauty #ukmakeupnews #chanel #chanelbeauty #chanelmakeup

A post shared by UK Makeup News With Jess 🇬🇧 (@fyi_beauty) on

Commenters like ryan_sb_xo said “As a male make up wearer, rather than this, I’d prefer to see more neutral packaging and more Male imagery featured across make up marketing in general,” and @hxneybun said “I’m very confused why makeup is gendered.”

Twitter sounded off on the launch, too.

And a few people criticized the fact that the foundation only comes in four shades:

It seems like what people really want isn’t gendered makeup lines. It’s inclusivity, for all skin tones and genders, and a world full of beauty counters where everyone feels comfortable buying whatever the heck they want.