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Turns out, taste and presentation isn’t enough to satisfy foodies nowadays. There has to be a gimmick — something that’ll make eaters never forget what they’re biting into. And the latest craze in Bangkok, Thailand, might be it. See, waffles are so 2016. Penis-shaped waffles, on the other hand, could be the mouthwatering trend of the future.

Ketnita Prasertsomboon sells the phallic food at her Bangkok-based stall, Pho Hai Ma, which translates to ‘I Got It From My Dad.’ Heh. And not only is each waffle shaped to look like a penis, but each one she concocts is also stuffed with sausage and melting cheese. Just one bite and out it oozes.

Attack!! 😮😮😮 @mkqua #penis #peniswaffle #musteat #taipei #taiwan #RQtravels

A post shared by Renz Pangilinan (@renzpangilinan) on

It’s become a massive hit with tourists and locals, all thanks to this video that’s recently gone viral.

But it should come as no surprise that there are mixed reviews. Thai chef Yingsak Chonglertjetsadawong believes the snacks are offensive, and has urged locals to join him in boycotting them.

“From my time in the food industry, I never thought I would encounter food shaped like genitalia,” he told Thai news website Khaosod English. “Would you buy this for your parents? Would you put this in a monk’s alms bowl? If a girl aged [seven] or [eight] was eating it on the street, is that something you’d want to see?”

Do we want to see our parents, or children or a monk eating these? Probably not. But that’s not why we eat food; we eat it for ourselves. So if a person wants to eat a waffle shaped like a dildo, so be it.

A post shared by Cho Choo (@cho_soto) on

Here’s the thing: Prasertsomboon isn’t the first person to come up with this. Penis-shaped waffles have been around for ages, starting in Taiwan, and have only recently started exploding all around Asia. But this newfound popularity really isn’t that surprising. After all, you eat with your eyes first.