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Instagram has no shortage of selfies, because there’s an unwritten rule for the modern cell phone owner: If you go anywhere or do anything, you need to snap a photo of yourself in the most recognizable spot so everyone knows. Oh, and make yourself look #good.

Rather than adding to the pile of high-angled, narcissistic photos all over social media, Michelle Liu (a.k.a. @chinventures on Instagram) is trying to get laughter rather than envy through her chinning selfies. Ladies and gents, this is chinning:

Water you doin this fine evening? 🌊

A post shared by Michelle Liu • Chinchelle (@chinventures) on

So instead of taking a million sexy selfies trying to find the right lighting and angle, you purposely give yourself an epic double chin at a low angle with an open mouth. This way, you’ll feel good by making people laugh instead of by making people jealous.

Liu is a master of the art, captioning each one with an appropriate, cheesy pun. She also keeps her head at the bottom of her photos and leaves lots of room for whatever scene stands behind her. But she’s had some time to practice.

“My chinning entertained my friends all through middle school, high school and college, at which point I decided to share my chin with the world,” she said in an interview with Mic.

What a fine line we have here to have the #chinfie shine with the city itself 🌻

A post shared by Michelle Liu • Chinchelle (@chinventures) on

She started the Instagram account in 2016 while studying in Vienna and hasn’t stopped chinning her way around the world since. She and her chin have visited Prague.

This place should be on everyone’s czechlist ✔️✔️

A post shared by Michelle Liu • Chinchelle (@chinventures) on

Austria.

Paris.

FYI: “Pickpockets are active in the tower”

A post shared by Michelle Liu • Chinchelle (@chinventures) on

Tiananmen Square and many other tourist hot spots around the world

Fun fact: Apparently my great-uncle was one of Chairman Mao’s personal guards 😮

A post shared by Michelle Liu • Chinchelle (@chinventures) on

It’s good old-fashioned self-deprecation, but in a fresh, modern context, and best of all, it doesn’t matter if you look bad, because that’s the whole point! It’s time to double up your chin and show the world your silly side!