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It’s that time of year when all of the fall fashion and beauty advertising campaigns hit newsstands, tucked inside our fav glossy magazines for us to fawn over. And whose face will we be seeing this autumn? Cindy Crawford‘s fifteen-year-old daughter Kaia Gerber, of course. She’s the latest celebrity progeny to be selected as the face of a luxury brand’s campaign.

@marcbeauty coming soon

A photo posted by Kaia Gerber (@kaiagerber) on


Within the last year, we’ve seen Brooklyn Beckham shoot a fashion campaign for Burberry, Jaden Smith selected as the face for Louis Vuitton’s spring fashion line, and Zoë Kravitz and her mama Lisa Bonet in Calvin Klein ads. So, we’re not exactly shocked to see yet another gorgeous child of a star selected to lead the upcoming 2017 Marc Jacobs Beauty campaign. But we are happy for her. She’s following in her mother’s footsteps, and that’s a story we always love to tell.

Gerber and her fashionable mama (whom she clearly got “it” from) were out on the town for New York Fashion Week. Talk about family resemblance (see above)–these two are total twinsies.

And they do mom and daughter face masks together. How adorbs.

Girls day, masking with @MeaningfulBeauty. 💋•

A photo posted by Cindy Crawford (@cindycrawford) on


Gerber has previously shared most of the spotlight with her mother–they appeared on the cover of Vogue Paris in April of this year–but the young model previewed her first solo cover ever to her Instagram account less than a month ago.

Something tells us we’re going to be seeing plenty more of these in her feed.

first solo cover whaaaaaat ?!

A photo posted by Kaia Gerber (@kaiagerber) on