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The next time you see your favourite version of Coca-Cola at the supermarket, you might not recognize it.

The company unveiled a new marketing strategy this week that will see the cans labelled with a “unifying colour”–meaning Diet Coke cans will no longer be silver while Coke Zero cans will lose their signature shade of black. Instead, the colours that once identified the various soda varieties will be limited to the upper rim and back of the cans:

New cans

The change is all part of a new “One Brand” approach, which is designed to capitalize on the “iconic appeal” of the original Coca-Cola but also to “enable consumers to choose whichever Coca-Cola suits their taste, lifestyle and diet.”

Er…sure.

The new packaging will roll out worldwide and should begin to appear in Canada either sometime in 2016 or 2017. The 8oz glass bottles will also be receiving a makeover:

New bottles

What do you think of the new label designs? Super cool or total dud? Let us know in the comments below!

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