Watch out Rachel Ray, Oprah’s breaking into the food and drink industry. That’s right: the popular talk show host who we all know and love is finally investing in her next million dollar idea. After filing for a federal trademark on a wide variety of food and drink products under the name “Oprah’s Kitchen,” it’s only a matter of time until Oprah comes to your kitchen.
And just as Oprah’s known for surpassing even the highest of expectations, she’s not limiting her reach within the food and drink industry. She’s listed everything from dairy, baked goods, bottled drinks, meats, baked beans, pickles, fruit leather, canned fish, sorbet and even caviar under her trademark. As Oprah once said, “you can have it all. Just not all at once,” because, let’s face it, baked beans served together with caviar is enough to make anyone gag. But Oprah know’s what’s up — everything’s good in moderation.
Oh, and did we mention she’ll also be producing her own lemonade? Good for you, Oprah! Ride the wave of Beyonce’s recent lemonade-based fame. We commend you on your strategic brain.
She’ll also be selling specialty items like flowers, beer and energy drinks (as if everyday necessities and luxury food items aren’t already enough). For years, we put up with the rumours of Oprah starting her own organic food line, and, although it still hasn’t been confirmed whether her food will be organic or not, rest comforted, knowing that your favourite talk show host is planning something great for your kitchen.
This isn’t the first time we’ve seen Oprah in the drink scene, though. Since she licensed her Oprah Chai tea with Teavana in 2014, we’ve been more than ready to see, eat and drink our way through Oprah’s brand — especially because it’s probably the closest we’ll ever get to her.
Frankfurt Kurnit Klein and Selz partner Catherine Farlley said that “Oprah developed an incredible amount of good will through her show (and) my expectation is that she will use that good will to expand her brand.” We also know she’ll be following through with her commitment to our dietary health since the broad trademark she applied for calls for “a bona fide intention to use the (trade)mark in commerce,” so we know her food will be at our grocery shops soon.
To all you Canadians out there, whose eyes are widening as you’re obviously a dedicated Oprah fan: the date when Oprah’s food and drink products will arrive in Canada (or even the U.S.) is still TBD. But, hey, it’s Oprah. She’s never let us down before.