Talk about making our childhood dreams come true. Crayola, whom most of us left behind with our kindergarten years of scribbling on every available surface, is set to make a comeback in our adult lives in a major way – they just launched a brand-new makeup collection, and we can’t wait to get our hands on every piece.
Joining forces exclusively with ASOS, the iconic crayon brand is taking inspiration directly from its most well-loved products, and yesterday launched a full 58-piece collection of thick pencil-like, easy-to-apply cosmetics. In keeping with the original famous crayons, their cosmetics will too be highly pigmented and available in a variety of rich hues, evoking a sense of free play and creative imagination that take us all the way back to the sandbox.
The full collection ranges from lip and cheek crayons, highlighter sticks, eyeshadows, mascaras, palettes and brushes, which has us itching to go crazy with scribbles and exaggerated colours all over the place. In many ways, it’s a very natural jump – isn’t grown-up makeup is just a socially acceptable way of playing with colour and tone, providing the same creative outlet as crayons did in our youth?
The collection features 95 shades of vegan, cruelty-free shades to experiment with and encourages colour blocking galore. Price point isn’t too bad, with lip crayons starting at $19 and the brush and pencil case coming in as the highest priced item at $52. Oh, the possibilities.
There’s also a huge focus on inclusivity, ie. it’s marketed to everyone, to use however they please, an ethos which comes through in the marketing:
Given how natural a step it seems, you may be wondering what took them so long, but it’s not Crayola’s first foray into the world of beauty – last year they teamed up with Clinique to release a collection of chubby crayon-like lipsticks, and recently unveiled their nail polish collab with Sally Hansen. So, they know a thing or two about pushing people’s creative and beauty buttons.
In the meantime, you can find us playing with our new toys — sorry, products — in the bathroom. We’ll just try not to scribble all over the mirror.