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Uhh… file this one under ‘kinda-gross-but-I-kinda-want-it?’ A video posted by Vogue Korea on Instagram has gone viral, and we can’t stop watching it.

Korean beauty brand Reallyyy? has just released their Eyebrow Extension product that helps you to essentially paint on realistic and natural looking brows without a pencil or powder. And with over a million views of the clip, it looks like we’re not the only ones interested in switching up our brow routines.

A post shared by Vogue Korea (@voguekorea) on

The small pot contains a gel-like substance and what looks like tiny hair trimmings, that together can be painted onto your skin and brushed up to look au naturel. The product is similar to increasingly popular fiber mascaras, which contain tiny hair-like fibers that cling to natural hairs, making them look thicker and longer. In the case of Reallyyy?’s eyebrow product, they are also designed to be durable and resistant to sweat.

Beauty Box Korea

It’s a little weird looking, but once you get past the slight ick factor, it seems like this could be a great way to get natural looking brows. This particular brow touch-up product isn’t widely available in North America, though it appears that you can order it online via Korean Beauty Box.

Maybelline does a pretty decent brow volumizer of their own, if you wanted to go the drug store route. So next time we want to get our Cara-inspired eyebrows on – we’ll know what to do.