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Packing — one of life’s most dreaded activities. You gotta think of what essentials will be needed for your sunny holiday/weekend at the parents/business trip/accidental Tinder hook up and then attempt to neatly bundle everything up in a suitably sized bag. In today’s selfie-filled world, packing up your makeup routine can be just as complicated. Which contour to bring with which highlighter and which blush goes with that eyeshadow again?

Enter Finding Ferdinand, the chic and pretty makeup brand that lets you customize just about everything — including this very cute overnight palette. Choose three face and cheek colours (highlighter, contour, blush; as if you were in any doubt which to go with), five eyeshadows (pro tip: put some brow powder in there too) and you’ve got your whole look sorted. Bored with your selections? Buy some more refills and pop ’em into the magnetic case. So easy.

If that isn’t enough customization for you, what about your own personalized shade of mini lipstick for $7? You’ve got to admit, this video is pretty mesmerizing.

WHO IT’S FOR:

Makeup addicts who want to pack light.

HOW MUCH?

$75

WHERE TO FIND IT:

findingferdinand.com