On May 11, 2015, Sarah Jessica Parker (SJP) created mass hysteria when she uploaded this cryptic post to Instagram:
The ever-fabulous SJP left everyone wondering, “what the heck is this fashionista trying to tell us?” At first we thought:
There was cat in that bag — literally
It seemed so obvious, but hello, she was basically screaming it at the top of her lungs. We weren’t sure why she was under a strict gag order about announcing that she’s adding a new feline member of her family, but it’s a good guess, non?
Or maybe she was Mary Poppins
Um, SJP was floating in the photo, people… Look closely, her feet weren’t touching the ground! We totally thought she was going to come out as the modern day Mary Poppins. We wanted her to confess that she was swapping out Poppins 1.0’s Edwardian garbs for a fab white dress, tossing aside that massive umbrella for a medium brown bag and voila, Sarah Jessica Poppins would’ve been complete.
As for the most popular theory of all…
The oversized shades. The sun kissed hair freely blowing in the wind. That strut. Ah, that strut. Everyone recognized it and thought it was the third coming of Carrie Bradshaw, AKA Sex and the City Part Trois. But then we took a look at her shoes and realized that Carrie would never wear those kitten heels…
4. Follow the golden shoes
A photo posted by SJP (@sarahjessicaparker) on
We knew the golden shoes held the key to this whole mystery. As we carefully clicked on her right shoe (in the photo above) while whispering WWSJPD (What Would Sarah Jessica Parker Do?), THIS HAPPENED:
It was then we realized that SJP was coming out with a new shoe collection. Why else would she tag her shoes as SJPCollection? You know, Sarah Jessica Parker’s very own line of shoes, clothing and handbags that are currently sold at Nordstrom, Neiman Marcus and Zappos Couture (fancy).
And our hunch was right! SJP finally made her big reveal a day later:
Pinch me, I’m dreaming. After months and months of sworn secrecy, I can finally shout the news from the rooftop. Or even better, from the iconic @bloomingdales awning. Welcome to New York, @sjpcollection. You’re going to love it here. Finally, a permanent home in NYC. Ps. Forgive me for any previous misunderstandings. Twenty lashes with a wet noodle. Yours forever, Sj x
One more “behind the scenes” image to share from our shoot with @bloomingdales this week. We are so thrilled to be joining the @bloomingdales family this June, both in their 59th Street and Lexington Avenue store, as well as online at Bloomingdales.com. I can’t wait for you to see the collection including their 100% @bloomingdales exclusive styles. Thank you all for sharing in our excitement. Our NYC homecoming would be nothing without all of you. X, Sj
A photo posted by SJP Collection (@sjpcollection) on
You asked for forgiveness and you shall receive it, SJP. We simply can’t wait to see what your collection at Bloomingdale’s looks like. Just please no more cryptic posts. Our (fashionably bejeweled) hearts can’t take anymore.