Part of the campaign is an incentive program that allows participants to acquire points for contributing to causes and completing actions. Points can be used toward raffle entries which, in Lovato's campaign, include items from her personal closet or a signed photo. The singer’s Propeller account also includes actions like signing a petition for Elijah McClain; registering to vote; watching a video on systemic racism; donating to funds like the Families Belong Together campaign and the Black Voters Matter fund and more.Lovato previously posted about Taylor on what would have been her 27th birthday. Along with many other celebrities, including Solange and Megan Thee Stallion, Lovato honoured Taylor on June 5 by supporting a campaign started by writer Cate Young that encouraged people to send birthday cards to the Kentucky attorney general demanding that the three officers involved in Taylor’s death be charged.[video_embed id='2017024']RELATED: Jessie Reyez performs national anthem on top of the CN Tower [/video_embed]Lovato has been using her platform since June to support the recent globalization of the Black Lives Matter movement. That includes sharing posts explaining terms like "systemic racism," supporting racial justice funds, denouncing the murders of Black trans people and handing over control of her social media to activists Nupol Kiazolu, Luis Hernandez, and Winter Breeanne.In July, the WNBA announced that they were dedicating their season to Breonna Taylor. The New York Liberty and Seattle Storm played the first game in the delayed season on July 25 and observed 26 seconds of silence in Taylor’s honour before tip off. Taylor’s name also appears on every player’s jersey this season.
The players in the WNBA have also teamed up with Phenomenal and artist Arlyn Garcia to create a t-shirt honouring Taylor. The shirt was worn by several high profile celebrities, including Regina King, Viola Davis, Tracee Ellis Ross, Retta, Amy Schumer, Sarah Paulson, Jessica Alba, Niecy Nash, Retta, Danielle Brooks, Diane Guerror and more on August 13 to mark 150 days since Taylor’s death with no legal action. In the NBA, LeBron James and the Lakers wore redesigned MAGA hats reading "MAKE AMERICA ARREST THE COPS WHO KILLED BREONNA TAYLOR" and Jessie Reyez sang the Canadian and U.S. national anthems ahead of the August 17 Raptors game on top of the CN Tower wearing a Breonna Taylor face mask.In July, Oprah Winfrey made history by announcing that for the first time in the magazine’s 20 years of publication, she would not appear on the cover of O Magazine. Instead, the September issue features a painting of Taylor. Winfrey also rented 26 billboards—one for every year of Taylor’s life—as her "form of protest" and a visual reminder that justice has not yet been served in Taylor's case.[video_embed id='1977627']RELATED: Megan Thee Stallion, more celebs attend All Black Lives Matter protest [/video_embed]WNBA players observe a 26-second moment of silence for Breonna Taylor before tip off
They're all wearing Breonna Taylor's name on the back of their jerseys pic.twitter.com/sRPw7IFdEI— Bleacher Report (@BleacherReport) July 25, 2020