After 35 years, the Diet Coke brand is finally getting a makeover. Not only will the soft drink have new packaging, but it’ll also come in four new flavours: Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango.
Thinking of rushing out to stockpile cases of regular Diet Coke? Worry not! The original version of the drink will still be available.
Starting in February, Canadians will be able to try all four of the new flavours (as well as the original flavour), which will be available in slimmer, silver cans, with the logo now running down the can vertically instead of horizontally.
Diet Coke has been available in its present form since 1982, so it was long overdue for some new flavours and packaging.
Citing millennials as the inspiration for the change, Rafael Acevedo, the group director for Diet Coke in North America, explained that “Throughout this relaunch journey, we wanted to be bold, think differently and be innovative in our approach. And most importantly, we wanted to stay true to the essence of Diet Coke while recasting the brand for a new generation.”
During the product’s development process, Acevedo’s department spoke with more than 10,000 Americans and created over 30 test flavours, including Diet Coke with “tropical, citrus and even botanical notes.” The team eventually settled on the four new flavours, which had the best overall response from consumers.
— Diet Coke (@DietCoke) January 10, 2018
While they’ll be sold in Canada and the U.S. in ‘sleek’ 12-oz. cans — as singles and in eight-packs — the original Diet Coke will continue to be available in all of its current sizes.
With flavoured sparkling water drinks like La Croix and S. Pellegrino growing in popularity, Diet Coke’s latest move is a way to keep up with the changing trends in flavours and packaging. And who knows? Perhaps the new Diet Coke flavours will be even better than the original.