Forget about red wine and ice cream, now divorcees have a new way to deal with the end of their marriage: by going on an all-inclusive tropical vacation.
Over the past year, travel agents have seen a massive increase in the number of clients taking “post-divorce vacations.” And rather than being filled with tears and self-pity, these trips are quite joyous affairs. Similar to honeymoons, they celebrate the start of a new and exciting chapter in one’s life — in this case, it’s being single again.
Liberty Travel has given this phenomenon a fitting name: the “start-anew-moon.”
“When we begin the process to help a customer book a trip, we always ask if they are celebrating a special occasion,” said Christina Pedroni, senior vice president of Liberty Travel. “Lately, we have been hearing more and more people tell us the reason for the trip is to mark the finalization of a divorce.”
According to Pedroni, start-anew-moons are especially popular among 40 to 50-year-old women, who either use the trips as solo self-discovery adventures, or go on girls getaways with friends.
But while women are the primary customers, many recently-divorced, middle-aged men have also taken an interest in start-anew-moons.
Pedroni has credited their rising popularity with client retention rates among travel agencies. Oftentimes, travel agents will form lasting relationships with their clients, and will suggest trips when milestones in life take place — like divorce.
But travel agents aren’t the only ones profiting from their client’s failed marriages. According to Pedroni, “there are a lot of hotel partners out there that are noticing this as well, and they’re putting together some really unique packages geared toward this customer.”
There’s already a “Divorce Package” available at Grand Velas Riviera Maya in Mexico, where guests can “restore their inner sense of harmony and rejoice in their newfound freedom” through morning yoga sessions and spiritual purification rituals led by professional Mayan shamans.
And if yoga and shamans don’t quite do the trick, divorcees may want to check out the “Untying the Knot” package at Breathless Resorts and Spas in Mexico. Here, guests can enjoy a “Trash the Memory Ceremony,” where they bash in a piñata with their ex-spouse’s photo pasted onto it.
And if that wasn’t enough to blow off the post-marriage steam, they can always pay a little extra to take part in a guided bar crawl and private pole-dancing lesson — because everyone deserves to have fun and feel empowered.