Everyone’s got a side hustle these days, and for a second, it looked like Leonardo DiCaprio had found himself one at Lush Cosmetics. At least that’s what the brand’s Instagram followers thought when they posted a particular photo earlier this week.
It truly does look like the Academy Award winner is testing out Lush’s beloved Dirty Styling Cream, and he is a big time advocate for the environment. So it doesn’t seem totally unrealistic that he might spend his days working for a brand with similar values. But alas, it is not the Coachella-loving Hollywood heavyweight. It is, in fact, Willie, Lush’s in-house photographer and he happens to be a big fan of the product he is modelling. Dirty hair cream, with its softening fair trade cocoa butter, will leave your locks soft and matte. But the cream was the last thing on the minds of these Lush fans.
Commenters like @meiyi.cr said “Damn I thought that was Leonardo dicaprio” and @wellborisova “Woah, didn’t know Leo Dicaprio is the new hair model for Lush.” And according to The Cut, it’s not the first time people have noticed how much Willie, with his piercing blue eyes and dirty blonde scruff, looks like DiCaprio. “I’ve had quite a few people at Lush HQ call me Leo, but I was pretty surprised to see the response from our Lushies,” he told them via the Lush PR team.
No word on whether Willie exclusively dates blonde models.