Domino’s is officially a pizza trailblazer. In an impressive feat that has never been attempted by any of its giant North American competitors, the 55-year-old ‘za chain will now be selling pizza in the country that invented it — Italy. Talk about gutsy!
According to the president of Domino’s International, “No major American pizza brand has successfully entered the market. We’re going where no major pizza brand has gone before.”
The city of Milan will be home to the first Italian Domino’s location, with three other stores to open around the country by the end of the year. Domino’s says that the pizzas they serve in Italy will be crafted to suit Italian tastes, and all of the ingredients will be locally sourced.
Domino’s says they’ll stick to the country’s nationally popular Margherita, Sicilian, and Neapolitan-style pizza. We guess that means no stuffed crust! It’ll be interesting to see if Domino’s can take a monetary bite out of a country that doesn’t have pizza chains or takeout. We hope there aren’t any pizza-related protests.
Let’s put all negative thoughts out of our head. Who’s ready for lunch?