As if most women aren’t already self-conscious enough about their appearance, now apparently, we must be careful about crunching loudly in public. At least, that’s the message that Doritos is conveying with their new female-focused, low-crunch chip.
In a new interview with PepsiCo CEO Indra Nooyi on the Freakonomics Podcast, Nooyi revealed that Doritos is developing a low-crunch chip specifically for women. “As you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom,” said Nooyi. “Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”
The company is now working on a low-crunch chip specifically for women and, naturally, it will be purse sized. If only the Suffragettes could see us now.
Of course, Doritos isn’t the first brand to try to make extra money from women by playing off their insecurities and marketing a product by gender. Sadly, if something can be painted pink, the price can be increased and marketed specifically to women.
While it’s ridiculous that this product exists, we are a bit little happy it does. The comments section on Amazon is the gift that keeps on giving. For example, one satisfied user wrote, “I gave these to all of the men in my office and they all received pay cuts a few weeks later! Thanks Bic for helping me to bridge the pay gap – at least, in my office.” We also love, “My pens envy has finally been satiated. My husband showed me how to hold it and how to use and now I can put an X in the box marked, “Bill my husband later.” “It is everything a woman could ever possibly dream for.” And of course, “So now they have their own pens. Next thing, they will be owning property, voting, and talking back. Where will it end?”
I mean, hooray for women tackling their own DIY projects around the house, but is there really any need for the set to be in pink?
Golf clubs for women that are on average shorter than men’s clubs? Fine. Golf shoes that are narrower than men’s shoes? Okay. But golf balls specifically for women? No. Go away.
In 2017, Czech beer company Aurosa created a new beer that was geared towards women. Launching the product in the UK, the new bottle was designed in grey as “a representation of a woman’s strength and a girl’s tenderness.” Because there’s nothing more that women like than being called girls. All this time we’ve been drinking men’s beer and didn’t even realize it. Hopefully the #BeerForHer makes us smarter.
Have you ever compared the price of women’s razors to men’s razors while in the drug store? You’ll likely find that the women’s brand is priced higher. Yet, aren’t we all just getting rid of unwanted hair? We’re pretty sure that a woman’s legs and a man’s face can’t tell whether the razor is pink or blue.
Back in 2015, Stonemill Bakery thought they would tap into the women’s market by selling Women’s Wellbeing Bread, because grocery shopping for a family isn’t already the worst, now you have to get gender specific food. It looks as though the company is no longer marketing their product based on sex, so you can finally get back to making the same grilled cheese for the whole family.