Drake is many things: the 6ix God, a good friend, and the saddest boy in all of Canada. What he isn’t, is a man who takes himself too seriously. The Toronto rapper and 2016 multi-Juno nominee teamed up with US cellular giants T-Mobile to create a self-deprecating Super Bowl commercial, and it’s just so… Drake.
The commercial revisits the set of Drizzy’s infamous “Hotline Bling” music video, and features the hit-maker portraying the soft, nerdy, nice-guy stereotype that he’s often labelled with in the music biz.
The commercial features an overly affable Drake, clad in a giant signature sweater, taking creative suggestions from stiff mobile big-wigs on how his hit can incorporate more of their awful sounding device upgrade rules and data streaming charges info.
Drizzy accepts all of the advice with a giant smile, proclaiming that “I love changes” and “these changes don’t ruin the song at all!”
And yes, there’s more corny dancing. What else could we expect from Grandpa Drake?
Don’t miss Super Bowl 50 this Sunday at 6:30pm ET/3:30pm PT on CTV.