Ed Sheeran is having a big week and is covering just about every aspect of the entertainment industry. The English popstar has announced a new album set to arrive in July; he stars in the upcoming romantic comedy Yesterday, and now he has his own Heinz commercial. Music, movies and condiments: the entertainment trifecta.
Sheeran kicked off the week by fulfilling a lifelong wish, and we don’t mean having a number one album, winning multiple Grammys, or performing with Beyoncé. He’s done all that. We mean that the guy who sang for the Queen got to write and star in his own commercial for Heinz Ketchup. We like our popstars to be well-rounded and have varied interests.
Sheeran did his best Don Draper in April and posted images of himself posing with a Heinz Ketchup bottle, writing “Yo @heinz I have an idea for a TV ad if you wanna do one, if not I won’t be offended, I could never be mad at you. Slide in my DMs or have your people call my people. Lots of love, your biggest fan x.” Heinz slid, because everything goes down better with ketchup, and two months later the ketchup company became the latest entity to collaborate with Sheeran with an advert and a bottle of Edchup.
The singer sent Heinz a voicenote with his idea for a commercial and the company used the recording in the ad. So meta. Sharing a clip on his Instagram, the place where dream connections are made, Sheeran wrote, “This is pretty much what I was aiming for in life. Ketchup ad > stadium tour.” We’ll have to take his word for it.
The Week of Ed continued on Tuesday night when the singer walked the red carpet at the premiere for the new musical rom-com Yesterday, in which Sheeran plays himself, and tells the story of a struggling musician who wakes up one day to find that he’s the only person in the world who remembers The Beatles, quickly rising to superstardom by passing off the fab four’s hit songs as his own.
Even with all his side projects, Sheeran thankfully hasn’t quit his day job. The singer released the light and poppy “I Don’t Care” with Justin Bieber in May, with the duet acting as the lead single from Sheeran’s upcoming album No.6 Collaborations, which he announced on Tuesday. As the title suggests, the album is comprised completely of collaborations, with Sheeran working with the likes of Khalid, Cardi B, Camila Cabello, Stormzy, Travis Scott, Ella Mai and more. Sheeran once again hit the recording studio with his idol Eminem, with the duo writing a song called “Remember The Name” along with 50 Cent.
As if a single with Sheeran and Bieber wasn’t already a radio goldmine, No.6 Collaborations also includes the song “Blow” with country artist Chris Stapleton and Bruno Mars. Sheeran and Mars are often pitted against one another at award’s shows, so this seems like the easiest way to join forces and complete their quest for world domination. Plus, it’s going to be soooooo catchy. “Uptown Funk” and “Shape Of You” in one song?
Clear the number one spot on every chart for the next three years. Our bets are on “Blow” being the next single.
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Thanks to all the amazing artists I’ve worked with on this record for sharing your talent with me. No.6 Collaborations Project comes out on July 12, hope you like it as much as I do @travisscott @thegr8khalid @camila_cabello @iamcardib @chancetherapper @pnbrock @stormzy @yebbasmith @justinbieber @eminem @50cent @thuggerthugger1 @theuglygram @ellamai @paulolondra @santandave @hermusicofficial @meekmill @artisthbtl @skrillex @brunomars @chrisstapleton