The beauty industry is a boom one, and here at The Social, we love our beauty products. That said, the excess and non-recyclable plastic packaging that comes along with them is a BIG issue. Thankfully though, a number of beauty brands are dedicated to helping the environment, and some even reward you for doing the same.
Green beauty expert Michelle Bilodeau highlights a number of beauty brands dedicated to helping the environment.
PROGRAM: Back 2 M.A.C program, where you bring back six M.A.C packages to receive a free lipstick, lip gloss or single eyeshadow. The brand just introduced a way to track your containers, so you can bring in one or two, and they will log them for you. M.A.C’s program is one of the oldest beauty recycling programs.
PRODUCT: Dazzleshadow Liquid Eye Shadow is brand new. It comes in 10 saturated metallic shades, has a cooling effect and promises eight hours of wear.
PROGRAM: Their highlighters, eye shadows and gel eyeliners can be brought back to the store to be recycled, and customers will get a discount on a new purchase depending on which product they bring in.
PRODUCT: Coming in two silky shades, the Powder Highlighters from Caryl Baker are very popular for the brand. They brought both limited edition versions back, because of customer feedback. The brand’s Eye Shadow range includes 39 hues, perfect for every skin tone. It’s a blendable shade that utilizes vitamins to help protect the delicate skin around the eye, and it’s perfect for sensitive skin.
PROGRAM: Le Labo is an upscale perfumery and 6 by Gee Beauty offers the Le Labo recycling program to all its customers, the only shoppe in Canada to carry the fragrance line. When clients bring back their 50 mL or 100 mL perfume bottles they refill the same bottle with the same scent, with a 20 percent discount on the fragrance.
PRODUCT: Le Labo has a roster of 16 scents including the iconic Santal and Rose juices, and my favourite Thé Noir. You can also have your Le Labo scent personalized when you order through the website or the store, so they make a great gift for your mom or best friend.
PROGRAM: Kiehl’s offers a recycle and reward program. You receive one stamp per full sized bottle, when you bring the bottles into a Kiehl’s location. Once you’ve collected 10 stamps, you’ll receive a travel size product of your choice.
PRODUCT: This is their new Glow Formula Hydrator. It’s a 95% naturally derived hydrating serum, which they are dubbing the glow elixir. Formulated for all skin types and is made with pomegranate extract, which is super rich in antioxidants.
PROGRAM: If you bring back five of the classic black pots to any LUSH location for recycling, you’ll receive a Fresh Face Mask for free. You can choose from 16 options, including a brightening scrub, a glow mask and a rosy soothing treatment.
PRODUCT: The Sleepy Body Lotion is a nighttime body lotion that contains relaxing essences of lavender, coco butter and almond oil, and comes in three sizes, each of which is recyclable.
PROGRAM: NIU Body is a new Canadian brand that makes all natural products. What is so great about NIU is that everything comes in recyclable glass bottles and packaging. Most municipalities will recycle glass.
PRODUCT: This brand launched in March 2017, and has already gotten attention from lots of beauty editors in Canada, include FASHION magazine and Elle Canada. I love the simplicity of this brand — they use well-loved ingredients, in effective formulations, that don’t break the bank. A face serum at $39 is a great indulgence without going overboard. My personal favourite is the Calm Lavender Toning Mist.
PROGRAM: This is another newer brand to the Canadian beauty landscape. Unwrapped Life has decided to forego traditional packaging and only uses recyclable tins and compostable faux plastic, and there are no labels. It’s really what’s in the product that counts, so there is nothing frivolous about this company.
PRODUCT: The brand offers shampoo bars and conditioners, as well as shave bars, vegan bath bombs and the amazing, washable bamboo rounds which are all great for home use and travel (no liquids!). The rounds are really exciting, because you can use them for makeup and nail polish removal, and they can be washed multiple times. And the black bamboo version is perfect for mascara, because you won’t worry about staining them.
If you’re looking for go above and beyond what is set up in your own municipality, you can reach out to TerraCycle Canada. They offer a program where you order boxes to your house, fill them up with select items and you can send them back to be recycled. Each box has a price tag, but they come with a free shipping label. There are 42 box options, including one for Personal Care Accessories (i.e., your beauty products!), baby gear or baby food pouches, as well as shoes and footwear, oral care like toothbrushes and toothpaste tubes, bath and shower accessories like soap dishes, toilet brushes and the like. Or you can get a box that you fill up called the No Separation – Zero Waste Box and TerraCycle will take care of recycling everything for you. They also work with all sorts of big brands with FREE recycling programs – no price tag attached.