We’ve gotta hand it to her: Emma knows how to get the press talking about her.
After years in the spotlight, she’s picked up a trick or two about how to make the most of any media appearance. She effortlessly humours late night talk show hosts such as Fallon and Kimmel. She took down her own boyfriend at a press conference in the name of women’s rights. Heck, she even poked fun at Twitter by reading mean tweets about herself. But most importantly, she’s learned how to manipulate the ever-persistent paparazzi to spotlight important causes.
As the paps waited outside a restaurant for the Spider-Man 2 actress and her co-star boyfriend Andrew Garfield to emerge, the celebrity couple appeared with their faces covered. But on closer inspection, Emma had scrawled a hand-written note to paps:
“Good morning! We were eating and saw a group of guys with cameras outside. And so we thought, let’s try this again. We don’t need the attention, but these wonderful organizations do: —>”
The arrow pointed to the note that covered Andrew’s face, on which the couple had listed a handful of organizations and charities.
This clever tactic is only one in a long line of memorable moments where she’s managed to wrap the media around her finger with ease. Consider these examples that have cemented her media maven status:
Exhibit A: She gave the master of musical impersonations, Jimmy Fallon, a run for his money in the most recent lip sync battle on The Tonight Show
Exhibit B: When she showed her undying love of the Spice Girls by proving she could forge their signatures on Jimmy Kimmel Live
Exhibit C: When she called herself a “bland, basic b***h”
Exhibit D: When she danced to Bamboleo like nobody was watching on the BBC, but really everyone was watching
Exhibit E: When Mel B. of the Spice Girls sent her a video message and she broke down crying