If Emma Watson wants us to do something, who are we to say no? The environmental activist and feminist champion’s latest push to make the world just a touch better is a partnership that will show us all how embarrassingly big our carbon footprints are and offer a fun, nifty solution.
Emma announced via Instagram Wednesday that she’s teamed up with online thrift store thredUP to launch The Fashion Footprint Calculator—a digital tool consumers can use to determine just how much of an impact their closets have on the environment. Things like limiting the number of items you buy, shopping sustainable brands or second-hand, donating old clothes, air-drying laundry and getting items repaired shrink your footprint while activities like throwing items in the garbage, returning purchases and machine-drying blow it up.
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#ad Our closets impact the planet and climate more than you might realize, which is why I am proud to partner with @thredUP to launch their new Fashion Footprint Calculator (link in bio!) They created an easy to use tool, and I’m so excited to help people discover the carbon impact of their wardrobes, and steps you can take to lighten your fashion footprint. They’ll tell you what your fashion footprint is equivalent to a number of flights, exactly how many pounds of CO2 it produces and how you fare compared to an average consumer. Small changes, such as thrifting instead of buying new, supporting sustainable brands, and air-drying your clothes, can make a HUGE difference. My friends at @goodonyou_app are also included in the directory at the end of the quiz, where you can get more info on the impact of your fashion choices. Also, if you don’t know @thredUP, they are one of my favourite online thrift stores. They make it incredibly easy to find any brand and style secondhand at up to 90% off est. retail, from high street brands to some of my favourite designers. I love their mission to inspire us to think secondhand first and create a more circular fashion future. (P.S. they are just shipping to U.S. and Canada currently, but the Calculator is available to everyone!) Find out your fashion footprint by clicking the link in my bio, or heading to thredup.com/quiz to make a difference for the planet! #fashionfootprint ❤️🌸👗
Every question also has a simple blurb about what the best decision is for the planet and a brief explanation. For example: shopping online has a smaller impact because most people who shop in-store drive there and back. But be careful—they also note that the online shopping technique of “buying two sizes because you can always return the one that doesn’t fit” is SUPER bad for the environment because 25% of returns actually just end up in a landfill. Yikes!
At the end of the quiz, the tool calculates approximately how many pounds of CO2 your buying/washing/disposing habits generate annually and how you stack up to the average consumer (who generates 1620 pounds of CO2 a year *gasp*). They’ll also let you know how that translates into “flights from San Francisco to Los Angeles.”
RELATED: So, what exactly happens to all those gifts we return?
You can then, of course, share your footprint success (or failure) with the greater internet by posting your results to Instagram and challenging your friends. And you’re definitely going to want to share, because for every public Insta post featuring the hashtag #FashionFootprint and tagging @thredUP, the company will donate one dollar to the thredUP Circular Fashion Fund which is a nonprofit that “identifies, vets, and distributes funds to organizations and individuals committed to a more sustainable future.”
The thredUP site is a fab source for tips to shrink your ‘print and to be smarter in general about the impact your spending and fashion choices have on the planet. Plus, obviously, there’s the whole shopping aspect. thredUP bills itself as the largest online thrift store where people can sell and purchase second-hand items from accessories to kids clothes to straight up designer brands all for a fraction of retail value. Gotta love when shopping ethically also takes it easy on the ol’ bank account. In her Instagram post, Emma says thredUP is one her favourite places to shop second-hand online and seriously, we can see why.
Is shopping second-hand going to save the world? No, TBH, it’s not. But the choices we make have an impact on the environment and it can only make positive change if we’re all a little more conscious of that.