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Prince William, Duchess Kate and Prince Harry are no strangers to the topic of mental health. Some would say it’s one of their biggest passions, thanks to their campaign, Heads Together, which brings together eight of England’s leading mental health charities and aims to end the stigma that surrounds it. So despite being across the pond, it shouldn’t be surprising that the Royals would find a way to take part in Bell Let’s Talk Day.

Gotta love ’em. The Cambridges and Harry are easily the most high-profile campaigners for mental health. It was in May 2016 that the Cambridges and Harry teamed up to launch their biggest campaign to date. And their mission is simple: to obliterate the obstacle that many who struggle with mental health problems face and be free to talk about it.

Young people, the homeless, veterans or emergency responders, anyone who is suffering in silence need reassurance that what they’re going through doesn’t have to be their burden to bear alone. And that’s what the Royals, and Bell Let’s Talk, are trying to do. Letting everyone know they’re not alone, and that there are many avenues for support — be it giving or receiving — is just the beginning of breaking down barriers. Mental health is just as important as physical health and we need to change the conversation once and for all. Here’s hoping they, along with Bell, can help conquer the stigma surrounding it, so people will no longer be afraid to ask to reach out.

It’s time we started talking openly about our mental health. Join the conversation on Bell Let’s Talk Day, January 25, and help end the stigma around mental illness. For every text message sent and mobile or long-distance call made by Bell Canada and Bell Aliant customers, Bell will donate five cents to Canadian mental health programs. The same goes for anyone sending a tweet using #BellLetsTalk, posting on Instagram using #BellLetsTalk, watching the Bell Let’s Talk video on Facebook, or sending a Snapchat using the Bell Let’s Talk geofilter. But talking about it is just the first step: Visit letstalk.bell.ca for more ways you can effect change and build awareness around mental health.