Blake Lively‘s Preserve asks us to pay our respects to the American craftsperson – those oft-overlooked men and women who create things with their bloodied and blistered fingers. Gwyneth Paltrow‘s Goop asks us to be our best self, as long as we are devotees to product suggestions, which are usually outside the realm of possibility. And now, adding herself to the fold of celebrities-turned-lifestyle-cult-leaders is Reese Witherspoon, who is invoking Southern charm and hospitality in her line, Draper James.
Here’s what you need to know about the line:
“One of our tenets is ‘unapologetically pretty.’ Like, what’s wrong with being pretty? That went out the window a long time ago,” the actress tells WWD.
“In the South, there’s a lot of colour, prints, tradition, traditional fabrics like gingham, plaids, stripes. There’s also definitely a feeling that what you wear makes you feel better, especially if you’re wearing colour, prints or joyful things.”
It’s Southern and Pretty, Like Reese
“It’s a big deal that my name is on something. It’s not just my name. It’s my grandparents’ name, which is a big, big deal. And you know I feel very emotional about it.”
Did we mention, it’s Southern?
“We will have different Southern ambassadors that will show places to buy amazing Southern antique silver or where to find hand towels like their grandmothers had.”
Never Forget: Southern
“It will have all those touches of my Southern upbringing but also revealing what the South is today.”
The Draper James Woman Doesn’t Have to be Southern
“If you have zero time, you’ve got three kids to drop off at school, or need to go to lunch, or gotta go to the office, you can know that you feel comfortable and you look pulled together. My grandmother was unapologetically matchy. Matchy-matchy is a good thing in my life. I like the shoes, the matchy purse, the matchy clothes.”
That’s the long and the short of it, so let’s look at what Reese has in store for the woman who aspires to be both Southern and pretty. It ain’t cheap:
Everything you need to know about Reese’s new lifestyle brand
Embroidered NapkinsThese napkins have whimsical Southern sayings on them.
$102 at Draper James.Draper James
A Floral ShirtThis shirt is called the Nashville shirt. Nashville is of course a part of the Southern United States.
$210 at Draper JamesDraper James
A Gingham SkirtSip your Mint Juleps in style!
$240 at Draper James Draper James
Gingham ShortsWho said everything is bigger in Texas, eh shorts?
$210 at Draper JamesDraper James
Magnolia EarringsDream of living in a converted plantation home with a big Magnolia tree out front? Dream no more!
$120 at Draper JamesDraper James
A Magnolia NecklaceThis necklace is for those really chasing that dream.
$294 at Draper JamesDraper James
A Summery DressFor when you're waiting for a gentleman caller.
$360 at Draper James Draper James
An Eyelet DressFor those days when you've come down with a touch of the vapours.
$342 at Draper James Draper James
A Wicker BagFor those who love wicker furniture.
$300 at Draper James Draper James
A Tiny BagMore magnolias. Do other flowers exist in the South?
$300 at Draper JamesDraper James
A Funny ToteThis is an incredibly expensive tote bag.
$186 at Draper JamesDraper James