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Blake Lively‘s Preserve asks us to pay our respects to the American craftsperson – those oft-overlooked men and women who create things with their bloodied and blistered fingers. Gwyneth Paltrow‘s Goop asks us to be our best self, as long as we are devotees to product suggestions, which are usually outside the realm of possibility. And now, adding herself to the fold of celebrities-turned-lifestyle-cult-leaders is Reese Witherspoon, who is invoking Southern charm and hospitality in her line, Draper James.

Here’s what you need to know about the line:

It’s Pretty

“One of our tenets is ‘unapologetically pretty.’ Like, what’s wrong with being pretty? That went out the window a long time ago,” the actress tells WWD.

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It’s Southern

“In the South, there’s a lot of colour, prints, tradition, traditional fabrics like gingham, plaids, stripes. There’s also definitely a feeling that what you wear makes you feel better, especially if you’re wearing colour, prints or joyful things.”

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It’s Southern and Pretty, Like Reese

“It’s a big deal that my name is on something. It’s not just my name. It’s my grandparents’ name, which is a big, big deal. And you know I feel very emotional about it.”

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Did we mention, it’s Southern?

“We will have different Southern ambassadors that will show places to buy amazing Southern antique silver or where to find hand towels like their grandmothers had.”

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Never Forget: Southern

“It will have all those touches of my Southern upbringing but also revealing what the South is today.”

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The Draper James Woman Doesn’t Have to be Southern

“If you have zero time, you’ve got three kids to drop off at school, or need to go to lunch, or gotta go to the office, you can know that you feel comfortable and you look pulled together. My grandmother was unapologetically matchy. Matchy-matchy is a good thing in my life. I like the shoes, the matchy purse, the matchy clothes.”

That’s the long and the short of it, so let’s look at what Reese has in store for the woman who aspires to be both Southern and pretty. It ain’t cheap: