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Gigi Hadid is arguably the most recognizable face in fashion right now: arresting almond-shaped, blue-green eyes; golden locks and milky skin. She’s a beauty to boot. But there’s a serious problem with the latest modeling shots of the 23-year-old. Her signature features seem to have been wildly altered, including her skin colour.

Behold, Vogue Italia’s latest cover with Gigi… or, they keep saying it’s Gigi, but we’re really not sure how this could be her.

A post shared by Vogue Italia (@vogueitalia) on


Hadid also tweeted some behind the scenes video of her from her cover shoot:

“Excited, honored, and grateful to cover @VogueItalia’s May Issue,” she wrote on Instagram. “Thank you so so much for an amazing shoot, I am forever inspired by you all!!!” The post has since been deleted.

The only positive in this photo is the sequin Dolce & Gabbana Queen of Hearts-esque jumpsuit from the brand’s spring/summer 2018 collection that G is sporting. Otherwise, this cover is very confusing. Who’s responsible for retouching over at Vogue Italia!? Not only is Gigi completely unrecognizable, but some fans are saying she’s been purposely made to look black when she’s, well, very much not.

Others think she was given a deeper, overly-tanned skin to appear more Italian, since it is Vogue Italia.

“So they made her up and photoshopped her to hell AND changed her hair and eye color to look more ‘Italian.’ Ooookay . Instead of just hiring an Italian model???” asked @emilymsisco on the magazine’s official Instagram page.

Whether you think she looks black, Italian, latina or like she spent a month without sunscreen in St Barths, the problem remains that G’s appearance has been so heavily manipulated, she no longer looks like herself. At all. This is why brands like Aerie, and shops like the drugstore CVS in the US, who’ve banned the use of heavy-handed Photoshop, are so incredibly important. Without regulation, a very recognizable face can become a stranger.

Gigi is so stupidly beautiful, and if we want to see her on the cover of a magazine, it’s HER we want to see, not some manipulated version that an artist thinks we want to see. Per favore, Vogue Italia, do better.

Updated with response from Gigi: