Ah, Preserve. T’was the site that let Blake Lively fill us in on her love of the Antebellum South, all the while selling American-made, artisan goods. What else could one ask for? Right there, on the Internet, you could learn a skewed, romanticized take on Antebellum slave-owners and their wives (the fashion!), and you could meet the modern, all-American craftspeople who made modern, all-American objets.
Sadly, this era of lifestyle websites has met a grim fate. Preserve could not be preserved. As of October 9, Blake Lively will be taking the site down, and we’re “overcome” with real, human emotions.
Where will we buy our $14 gender reveal balloons now? And why isn’t Blake thinking about those barbecue boys and girls — those fine people who long for the opportunity to sport caveman-style aprons ($110)?
When we think of Preserve, we think of its grip of narratives. Just looking at the photographs, we couldn’t help but long to be carrying a $1,000 Christopher bag whilst wearing jaunty scarves and festive chapeaux. Perhaps we’d “take to the cape” and fly vintage kites, cackling like rich white people taking a holiday. But it wouldn’t be all fun and games. We’d always find the time to graze the “premium plaid lining” and take note of what quality American craftsmanship is supposed to be like.
Meanwhile, gals would be riding in a vintage, top-down Cadillac, and they’d sing along to the close harmonies of The Andrews Sisters. The two lucky enough to be riding in the back would kick up their legs window-side, showing off the fine American details of their $245 jeans covered in paint. Ah, Antebellum! Ah, America! Feel it coursing through your 2015 veins while you still can.
Love dogs? Well, you better hurry. Because there’s only a limited time to buy in to this $345 pair of dog print slacks, perfect for showing people how much you prefer dogs to cats. Feel guilty about not having a blueberry muffin recipe that’s inspired by Nina Simone and African America struggle? Well get thee to B’s Blueberry Stud Muffins recipe immediately before it’s erased from history.
We could go on, but we’ll just end by pouring one out for the little celebrity lifestyle website that could… not. Oh, and check out all of the sales (especially this adorable $22 dolphin tank for kids).