The legal battle that was raging between the 53-year-old model Paul Mason and Toronto’s Yorkdale Shopping Centre over the rights to the fashionable holiday character Fashion Santa has concluded, giving Mason exclusive ownership of the stylish Claus he helped bring to life.
So, Fashion Santa is back! Or, he never left. Anyway, Christmas is saved!
But with such a successful campaign, things were bound to get sticky, and in 2016, the mall tried to trademark Fashion Santa and swapped Mason out for another similarly thin and bearded gentleman.
Feeling like he’s just been given a lump of coal by an imposter, Mason took the mall to court to challenge for the rights to the character.
“I don’t think they wanted to take Santa to court,” Mason told TMZ. “We came to a settlement. In 2018 it’s signed over to me…trademark, copyright, it’s all mine.”
So, if you head to Yorkdale Shopping Centre this season, you’ll find a Fashion Santa, but not the Fashion Santa.
The last day for selfies with Yorkdale Fashion Santa 2017 is here! For every selfie shared using #YorkdaleFashionSanta2017, we will donate $1 to The SickKids Foundation. You can find him near Harry Rosen from 2-5pm today. @sickkidstoronto #CentreOfStyle #YorkdaleStyle #YorkdaleCheer • • • • • • #toronto #yyz #yorkdale #mall #winter #igtoronto #holidays #shop #instagood #igcanada #blogger #shopping #weekend #pretty #exclusive #torontolife #torontostyle #holidays #christmas
It’s confusing, but it’ll all be clearer come next year when there’s only the one real Santa again.
“I just have to wait it out for 2018 and it’s done,” said Mason. Until then, enjoy your time off, Fashion Santa.