Shopping for a bra is a test in patience. It’s tedious, most never fit — no, you wouldn’t like a free fitting, overly keen sales person — and generally you wind up in the food court ordering a peach-raspberry froyo, hands empty other than the paper cup filled with a frozen treat.
Bra shopping is an utter pain likely because we flock to the same brands over and over again, hoping that maybe, just maybe, they’ve changed their design or shape or sizing.
That’s why when a new lingerie company comes onto the scene, ears immediately perk up (if only boobs could do the same). Evelyn Bobbie is a fresh line of convertible strapless (yes, strapless, the most frustrating style to shop for) bras that promise to change the way we wear our undergarments.
“When people hear ‘strapless bra,’ they think special occasion, inferior in performance,” Bree McKeen, founder and CEO of Evelyn Bobbie, told Refinery29. “This is a bra that’s superior in performance to your bras with straps.”
The best part? It doesn’t even have underwire. Mind blowing!
McKeen and her team, which is entirely female, including Stephanie Muhlenfeld, the VP of product design, says it’s the “thoughtful ergonomic design” that makes this bra so comfortable and wearable. While the average bra relies on underwire, or padding and material concentrated in the front of the bra, this design doesn’t properly distribute the chest’s weight, making the garment more uncomfortable as the day progresses. Evelyn Bobbie bras look big picture, using memory foam in the cups and a sturdy band that snugly hugs the body, sharing the weight of the breasts.
The lingerie line popped up on the crowdfunding website Kickstarter back in May and has since raised $407,853 USD. If there ever was a question that women were desperate for an undergarment that is actually functional and doesn’t make you want to rip it off after wearing it for two hours, this is it.
Currently, you can sign up to get on the Evelyn Bobbie wait list (though sadly, they won’t be able to start shipping internationally until 2018). But if they hype is worth believing, it’s probably a good idea to get in line now.