It’s good news for any woman who knows the struggle that comes with having asymmetrical breasts. ThirdLove, an American lingerie company, has recently launched a line of bras called the “24/7 Classic Contour Plunge,” which is specifically designed for women whose breasts aren’t exactly the same size.
Featuring a ballet back design, mesh overlay, and removable inserts, the Classic Contour Plunge was made to eliminate cup gaping and hug a woman’s natural curves. The removable memory foam cup inserts allow for versatility whenever and wherever it is needed — want a natural push-up? Keep the inserts in. Looking for a casual, everyday kind of fit? Pop those bad boys out. Need to even out your shape? Double up the inserts on the smaller side of your breasts.
“We’re focused on giving women their best possible fit — and since no other brands were addressing asymmetry, we thought it was the perfect opportunity for us to step in and help.” ThirdLove’s head of design, Ra’el Cohen, explained during an interview with Seventeen.
Repost from @cupofjo: “You go into fancy bra stores, like when you want to get something special, and the salespeople are like, ‘we don’t have anything close to your size,’” says Traci. To celebrate @thirdlove’s latest launch (they now carry 70 sizes!) we talked with three women about all things bras, boobs, and bodies on Cup of Jo. #thisismysize
When it comes to giving women their best possible fit, ThirdLove doesn’t end with catering to women with asymmetry. Using the “Find My Fit” questionnaire available on their website, shoppers are encouraged to indicate their height, breast shape, breast size, and any fitting issues they’ve experienced in the past. Upon completing the questionnaire, customers are lead to the specific bra types that ThirdLove recommends. Currently, ThirdLove offers 70 sizes (including half-sizes!) and 15 styles.
“It sets the tone for your whole womanhood.” @justinablakeney on the importance of a comfortable bra. Our Co-Founder, @heidizaks, sat down with Justina to celebrate the launch of our 24 new sizes! Watch the entire video, link in bio, to find out Justina’s favorite thing about her @thirdlove bra. #myshapemysize #thisismysize
Click here to check out the 24/7 Classic Contour Plunge Bra ($68 US) for yourself.
PS: Don’t worry. ThirdLove ships to Canada!