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If you’ve been paying attention to women’s shaving ads, you might notice they all look pretty similar. A bunch of smooth legs parading on the beach; a shaver gliding along a sleek and soft underarm; a razor cutting through foam to reveal a perfectly smooth, gorgeous limb. One thing that’s always omitted from these commercials? Actual hair.

But Billie — a new subscription razor company — isn’t about that no hair, no care life. To them (and to the real world), women do have body hair, and if (not when) women want to shave, the brand will be there to make things as convenient as possible.

The commercial, which runs the whole hair gamut (leg, underarm, happy trail, toe, unibrow) also shows hairy and hairless women uniting and doing whatever they want when it comes to body hair. Is that a woman running a comb through her armpit? You bet it is. And it’s a fresh change from the commercials that make it seem like women don’t even have hair to remove in the first place.

If you are in the ‘yes to shaving’ camp, here’s what Billie can do for you. A $9 USD Starter Kit gets you a Billie handle, the magnetic holder and two 5-blade razor cartridges. Ongoing, they deliver four replacement blade cartridges for $9, either once a month, every two months, or every three months. You can cancel, adjust your plan or skip a delivery any time you want. And 1% of all revenue goes to women’s causes around the world.

Unfortunately, the brand doesn’t ship to Canada yet (bummer) but Billie does say they are working on it. In the meantime, we hope other shaving brands will learn a thing or two from their marketing campaigns. Body hair on women: it exists. Who knew?