The more flowers, the better. That’s the MO behind a new internet challenge that has Twitter and Facebook users all but embedding themselves into the merchandise at their local arts and crafts stores.
The trend seems to have started when Indiana photographer Kelsey Maggart couldn’t find a location appropriate for the spring/summer photoshoot she had in mind and ended up in the fake flower aisle at her local Hobby Lobby craft store. The ugly location with harsh lighting actually yielded some good-looking results, and the internet LOVED the contradiction.
shooting in hobby lobby is the new thing now am I right pic.twitter.com/vh3jIISFgf
— Kelsey Maggart (@_KelseyMaggart) January 27, 2018
With the precedent set, other photographers took to their local “ugly locations” to find some fake foliage or colourful flowers in permanent bloom.
First attempt at the Hobby Lobby challenge 🤷🏻♀️ pic.twitter.com/6LdBSXynmT
— Kaitlyn Fay Harrell (@kfharrell21) February 6, 2018
We did that Hobby Lobby Challenge. aka took these pics in Hobby Lobby. but it was basically an enchanted garden ya know lol. fun timez. pic.twitter.com/LhJ2n5Fvnc
— Jalynn Wynn (@Jalynnwynn) February 5, 2018
— Clay Daugherty (@clayd67) January 31, 2018
— 🚮🔞 (@wtfmarkitos) February 7, 2018
Here’s another challenger’s Facebook post which includes some great, behind-the-scenes footage of how they captured the beautiful shots. Truth be told, there is a lot of post-production work that goes into the images after they’re captured–lens flares, other lighting and colour adjustments, filling in the background with more flowers.
There aren’t any Hobby Lobby location in Canada, but we do have the Dollar Tree, Dollarama and Michaels that all have decent fake flower aisles and could work for this Internet challenge. Your local Canadian Tire would also probably serve well for this particular task, too — perhaps the model is lounging in the hardware or automotive aisles, draped in chains or tires or something similarly industrial.
Not only is this challenge fun, but it’s a solid sardonic reminder that images you see on social media or in advertising campaigns are often heavily altered to look perfect. Everything from warm rays of sun to moody shadows or gauzy blur effects can be faked in post production. Who knows, maybe that brand’s tropical forest photoshoot set is nothing more than the back corner of aisle seven at the local arts and crafts store.